Company overview

HB-DIGITAL GmbH was founded in 2007 by two electronics enthusiasts Vjacheslav Helbling and Alexander Brodski. The local retail shop supplied Düsseldorf and neighbouring residents with consumer electronics and satellite systems. At the same time, the company launched online trading via the first eCommerce marketplaces.

Based on the experience with various suppliers and the product quality, the articles have also been offered under the company's own brand name "hb-digital" since 2013. This has enabled us to work directly with major suppliers and manufacturers in the industry to customise our products to the needs of our customers. Today, we have our headquarters in the modern Wahlerpark industrial estate north-east of Düsseldorf city centre with two large warehouses. More than 2 million customers from over 30 European countries have trusted us with their purchases. Thousands of parcels are picked, packed and dispatched to our customers every day.
We work with many well-known brands and manufacturers in the industry to offer our customers the best product portfolio. Our main area of expertise today is eCommerce on marketplaces such as Amazon, eBay, Kaufland, Check24, Idealo, CDiscount and Otto. And our online shop is a reliable and convenient point of contact for electricians, construction companies and DIY enthusiasts.

Product categories include TV reception (satellite, cable, terrestrial, IPTV), network (installation cables, patch cables, tools, connectors and other accessories) and audio/video (adapters and cables for HDMI, USB, DVI, VGA, display port, telephone cables, speaker cables, DAB/FM and Internet radio). We care about your experience, that's why you will find the best product quality, competitive market price, finished product sets with high resolution product photos and detailed descriptions.

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